The Menstrual Maven

The Menstrual Maven is a cycle syncing and fertility coach helping women optimize their life and increase productivity. Together with Sydney Simpson Digital, we rebranded The Menstrual Maven with something girly, fun, and classic.

​

Starting with a mood board featuring pink and bubbly retro vibes, we quickly honed in on the logo, seamlessly integrating "the" into the wordmark while balancing readability and fun details like heart motifs. The approved all-pink concept expanded into a cohesive brand kit, including custom icons (like an adorable bra), versatile patterns, and social media templates tailored for their marketing needs. The final brand exudes girlhood, care, and empowerment, perfectly aligning with The Menstrual Maven's mission.